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Thursday, 7 March 2013

Sony launches Xperia Z

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The smartphone, which is priced at Rs 38,990 in India, went on sale in Japan last month and is now available in 60 countries. It is part of the Japanese electronics group's push for a greater market presence in mobile devices.

The 7.9mm thick handset is crafted to be water-resistant, dust-resistant and runs on Android 4.1 with an operating system update to 4.2 Jelly Bean to follow.

A 1.5 ghz quad-core Snapdragon chip powers a slew of onboard radios, including LTE, WCDMA, Bluetooth 4.0, GPS and NFC. Onboard storage is limited to 16GB, but a microSD slot allows for up to 32GB of additional space.
The NFC chip supports short-range wireless connection to a host of Sony devices, including all 2013 Sony TVs and a new line of headphones and speakers.

The 13-megapixel camera is very fast and images captured appear quite clear, though we weren’t able to view any photos on a larger display. Audio quality is crisp, as well.

Most impressive, however, is the 441 ppi display — this might be one of the most incredible screens we’ve ever seen on a mobile device. Colors are sharp and clear, video just about leaps of the screen… it’s really an impressive experience.

Sales of Sony Corp's Xperia Z got off to a good start since its launch in several leading European markets, said Sony Mobile's Calum MacDougall, head of Xperia marketing.

With its Xperia line Sony hopes to bank on a multi-device strategy, adding its media content such as movies and music, as well as its PlayStation gaming Service.

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