20 brands young women love most

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1>Marc Jacobs Awareness: 89.8% Favorability: 79.0% Word of Mouth: 57.9% Composite: 75.6%



2>Nike Awareness: 93.5% Favorability: 70.6% Word of Mouth: 62.7% Composite: 75.6% Source: Goldman Sachs


3>Macy's Awareness: 95.2% Favorability: 72.7% Word of Mouth: 59.8% Composite: 75.9% Source: Goldman Sachs



4>OPI Awareness: 85.6% Favorability: 78.5% Word of Mouth: 64.8% Composite: 76.3% Source: Goldman Sachs


5>Essie Awareness: 80.3% Favorability: 81.8% Word of Mouth: 67.5% Composite: 76.5% Source: Goldman Sachs

 6>Louis Vuitton Awareness: 87.0% Favorability: 78.4% Word of Mouth: 64.3% Composite: 76.6% Source: Goldman Sachs


7>Chanel Awareness: 87.1% Favorability: 82.2% Word of Mouth: 61.5% Composite: 76.9% Source: Goldman Sachs



8>Neutrogena Awareness: 94.2% Favorability: 78.5% Word of Mouth: 58.3% Composite: 77.0% Source: Goldman Sachs



9>eos Awareness: 81.1% Favorability: 80.1% Word of Mouth: 71.8% Composite: 77.6% Source: Goldman Sachs

10>Maybelline Awareness: 95.2% Favorability: 78.4% Word of Mouth: 61.4% Composite: 78.3% Source: Goldman Sachs



11>Bath & Body Works Awareness: 94.9% Favorability: 72.8% Word of Mouth: 67.4% Composite: 78.3% Source: Goldman Sachs

12>MAC Awareness: 87.7% Favorability: 81.6% Word of Mouth: 66.7% Composite: 78.7% Source: Goldman Sachs



13>Urban Outfitters Awareness: 89.6% Favorability: 81.2% Word of Mouth: 68.9% Composite: 79.9% Source: Goldman Sachs



14>Target Awareness: 96.4% Favorability: 76.9% Word of Mouth: 72.3% Composite: 81.9% Source: Goldman Sachs

15>Converse Awareness: 96.5% Favorability: 77.3% Word of Mouth: 72.2% Composite: 82.0% Source: Goldman Sachs



16>H&M Awareness: 94.0% Favorability: 82.8% Word of Mouth: 76.1% Composite: 84.3% Source: Goldman Sachs

17> Sephora Awareness: 92.2% Favorability: 87.6% Word of Mouth: 75.2% Composite: 85.0% Source: Goldman Sachs



18>PINK Victoria's Secret Awareness: 93.7% Favorability: 82.3% Word of Mouth: 79.3% Composite: 85.1% Source: Goldman Sachs



19>Victoria's Secret Awareness: 96.4% Favorability: 83.0% Word of Mouth: 76.4% Composite: 85.3% Source: Goldman Sachs



20>Forever 21 Awareness: 97.2% Favorability: 80.5% Word of Mouth: 83.1% Composite: 86.9% Source: Goldman Sachs

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